A Cinderella Story
It’s a lucrative business, this whole new-year-new-you tactic. Well played by the corporate masses, they seem to tap into our insecurities (with a tidy little profit for themselves) right around January the first. The clock strikes midnight on December 31st, and parallel to everyone’s favourite fairytale, the magic and merriment of Christmas, with all it’s comfy warmth, vanishes into the harsh reality of yet another cold, hard (and usually skint) January. Shops are mutated overnight from twinkly festive havens to crazed motivational life-centres. The aisles that were full of yuletide indulgences are now replaced with cardboard-tasting eat-this-for-ten-days-and-you’ll-look-like-Twiggy meal supplements. Books offer advice on improving every aspect of life; advancing your career, being a better parent, satisfying your man while also getting fitter (seriously-Google sexercise-on second thoughts, don’t)- everything you need to climb that bit higher and push that bit further along the proverbial ladder of success.